Press Releases

March 18, 2008

News for TFcon Toronto 2008:

Toys R Us Canada to sponsor TFcon Toronto 2008

March 17th, 2007 - TFcon Toronto, Canada's Annual Transformers Convention, will be back in its 7th incarnation on June 21st, 2008 at the Doubletree International Plaza Hotel, minutes from Toronto's Pearson International Airport with the support of Toys "R" Us Canada as it's exclusive retail sponsor. Toys "R" Us Canada will support the convention through various means including the distributation of TFcon promotional material in Toys "R" Us stores to increase awareness of the Canadian Transformers collectors convention.

TFcon (formerly referred to as TransformersCon) is Canada's largest annual Transformers collectors convention, and the second greatest attended Transformers convention in the world. It will be held for the 7th time on June 21st, 2008. This year's attractions include a Hasbro Canada Transformers question and answer panel, Canada's largest dealer room for Transformers merchandise, a live Transformers script reading with a Transformers voice actor, guest question and answer panels and autograph sessions, a Transformers trivia contest, art and costume displays, with more to be announced. Visit for up-to-the-minute details on the convention.

About Toys "R" Us, Inc.
Toys"R"Us is one of the leading specialty toy retailers in the world. It sells merchandise through more than 1,200 stores, including 639 toy stores in the U.S. and 641 international toy stores, including licensed and franchise stores as well as through its Internet sites at, and Babies"R"Us is the largest baby product specialty store chain in the world and a leader in the juvenile industry, and sells merchandise through 230 stores in the U.S. as well as on the Internet at

First introduced in 1984 by Hasbro and Takara as a toy line, TRANSFORMERS has become a global phenomenon inspiring comic books, video games, animated series, films and a convention dedicated to TRANSFORMERS collectors. For more information on Hasbro's TRANSFORMERS toy line and the live-action feature film, please visit and

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

The Transformers, are copyright and trademark to Hasbro Inc, Pawtucket RI, USA. All rights reserved.