Whirlwind pop group ATARASHII GAKKO! represent a new generation of Japanese youth (seishun in their native language), one embracing personal expression and pushing against traditional boundaries a little at a time. The outlandish quartet - comprised of kawaii-but-fierce Mizyu, wildcard Suzuka, graceful Kanon and funky Rin - break down genre walls to create music mixing elements of pop, jazz, hip-hop, rock and more, delivered with a punk energy and featuring frantic dance moves, choreographed by the four members themselves.
ATARASHII GAKKO! joined 88rising in late 2020 to bring their resistance against conformity to the world, while aiming to teach the globe about what makes Japan special through their The Seishun Academy YouTube series. In 2021, they released their first EP under the 88rising label, SNACKTIME. The EP is produced by legendary producer Money Mark, who is known for his works with the Beastie Boys and other iconic musicians.
The EP explores a variety of musical genres and demonstrates the group's versatility through songs like the free-spirited punk anthem "Free Your Mind," the instant dancefloor earworm "CANDY," the eccentric Italo-disco tune "Fantastico," and the glee inspired "Happy Hormones." With Money Mark acting as their mentor and coach, ATARASHII GAKKO! learned how to take control of their creative output and artistic destiny. The "SNACKTIME" EP is testimony to this as it is a story of empowerment and evolution while alerting the global audience that ATARASHII GAKKO! is an immensely talented force to be reckoned with.
Recently, they partnered with Nike Japan for a fitness campaign around their track "WOO! GO!" - a track meant to motivate the youth to get active. They also just played a sold-out show at the ZEPP Diver City in Tokyo, which was able to be live streamed to fans globally.
ATARASHII GAKKO! continues to bring their resistance against conformity to the world, fueled entirely by the power of youth. They refuse to stop pushing the creative envelope and evolve, and will keep doing so in 2022.
Convention Guest Appearances
- Crunchyroll Expo 2022 - August 5-7, 2022 in San Jose, CA